Attacking a problem is easy. Finding the “right” solution to complex problems – is not always as easy. We as humans we are just as intellectual as we are flawed – and sometimes both simultaneously.
Designing experiences for people is a complex endeavor requiring research, an understanding of human factors, a balance of understanding of business strategy while empathizing with the consumer, experience architecture, design, development, usability testing and feedback that can be put into action. It is as challenging as it is rewarding.
I approach experience design with simplicity and flexibility. A modular approach makes it easier to maintain consistency while simplifying processes. Clear, simple, and intuitive. Human-centered design (HCD) creates new solutions to challenges by integrating the needs of people, the possibilities of technology, and the requirements for business success.
The human-centered design process helps hear the needs of the people and ecosystems, create innovative approaches to meet these needs, and deliver solutions that work in specific cultural and economic contexts.
Centered in optimism and embracing constraints and complexity, the HCD process helps ask the right questions. Ultimately, it can increase the speed and effectiveness of implementing solutions that have an impact on the lives of the people for whom solutions are designed.
Make & Build