Design thinking for a persona based approach.


UX Strategy

Enterprise UX Strategy

ARCserve is a data backup and recovery software platform dedicated to enterprise and medium sized businesses. The goal of the corporate redesign was to not only to update the overall look and feel inline with rebranding efforts, but to also incorporate a persona-based architecture as well as responsive design. The redesigned site was the first major update in over five years and was deployed along with a global product launch.

Design Thinking

The application of a Design Thinking framework helped to deeply understand the audience, content strategy and global information architecture. Utilizing a comprehensive user-centric approach was key in structuring an experience tailored to executives, mid-level managers and hands-on practitioners. Addressing User Experience is paramount to success with software adoption, driving efficiency and improving customer satisfaction.

Momentum and Analysis

Thanks to the new site and branding, ARCServe realized double-digit increases in engagement and site traffic, with a digital presence optimized for conversion and funnel analysis.