Coca-Cola pilots charitable ‘Buy 1, Donate 1’ vending machines


User-Centered Design

User-Centered Design

Nearly three quarters of a billion people in the world do not have clean drinking water and #cokeitforward aims to solve the issue, via generous donations, one bottle at a time. #cokeitforward is a part of a 2020 global initiative to place a Coca-Cola product in half of the world’s hands on a daily basis.

Striking a Balance

Coke it Forward is a concept whereby a Coca-Cola patron has the ability to donate a bottle of water, Dasani in this case, to someone in the world who does not have access to clean drinking water. To make the personalized experience clear and intuitive for all audiences, interaction flows were simplified and highly visual to round out the experience. The screens developed for this effort illustrate the purchase flow on the vending machine (touch screen), pitch to investors and executives, as well as related promotional materials and campaign.

Buy-one, Give-one

The units are expanding globally, and we’re continuing to make updates. We’re evolving the Spire UI and creative for key tentpole events and activations.

“We’re just scratching the surface of being able to build consumer connections with our brands and give them an opportunity to join us in giving back.”

Rayanna Perry
Coke it Forward
Coca-Cola Company