Deloitte DigitalWeb Design
Healthcare for Oregonians
Cover Oregon is a healthcare exchange dedicated to taking the best thinking of the federal exchange platform and customizing the experience to fit the needs of Oregonians. The state’s exchange utilizes a persona driven approach to allow families, individuals and employers the opportunity to locate an optimized plan – in as few clicks as possible. Shopping for healthcare is a very personalized experience and one that is tailored to each situation. Many of the complexities and challenges required design thinking and practical problem solving starting with a) Card-sorting exercises to determine the most logical categories for the site. The process then moves towards developing b) site architecture and ultimately c) wireframes and usability testing to validate the design thinking.