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Coke it Forward

Branding

Coke it Forward

Nearly three quarters of a billion people in the world do not have clean drinking water and #cokeitforward aims to solve the issue, via generous donations, one bottle at a time. Coke it Forward is a concept whereby a Coca-Cola patron has the ability to donate a bottle of water, Dasani in this case, to someone in the world who does not have access to clean drinking water. The screens developed for this project illustrate the purchase flow on the vending machine (touch screen), pitch to investors and executives, as well as related promotional materials and campaign.

The Pitch

The Campaign

Promotion

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