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Equipment Watch

Branding, Web App, Web Design

Equipment Watch

Benchmark Intelligence

EQW’s premium platform provides current data for heavy equipment to help inform buying, selling and ownership decisions. Over the years the platform evolved in data richness, but lagged in user experience and design. The product matrix was also shifting with input from their most vocal customers. Created was an entirely new interface featuring a streamlined architecture, improved personalization, product styling, and the introduction of data visualization.

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