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Strategy + Design

Strategy + Design

Rising trends in the areas of not only user experience, but overall customer experience, are shaping the future of design. It’s important to understand the times, the trends and evolution of the digital age to deliver the opportunity to delight.

I am an award-winning creative professional well versed in everything digital – from strategy to social, native to responsive, agile, waterfall and hybrid, to anything in between. I have extensive hands-on experience rooted in a blend of artistic craftsmanship and technical curiosity. My goals are to continue to foster innovative experiences through a combination of business analysis, strategical planning, creative direction, project management and attention to detail.

Make & Build

Creative Lead and Experience Architect
January 2013 – Present

Solving complex experience design problems for a wide variety of clients while focusing on providing the best end-to-end solution for all customers across all channels. I work tirelessly to achieve optimal results and am passionate about designing to create industry-leading solutions. I work directly with clients in crafting the definition, design approach and integration.

Clients include Teavana, Edleman, PGi, Safe-Guard, Peak 10 and nurun.

SagePath

Interaction Design and UX Director
July 2012 – December 2012

Led concept and user experience design direction including a complex State healthcare exchange under the ACA for Deloitte. Responsibilities included creating usability requirements from user research to then rapidly prototyping a well-designed interface – and conducting usability testing for detailed feedback and input. I then crafted human-centered design approaches to deliver easy-to-use user-interfaces for customer-facing applications and campaigns.

Clients included Deloitte, Home Depot, NAPA Online and Coca-Cola

Turner Broadcasting

Senior Manager of User Experience
February 2012 – July 2012 (contractor)

Crafted and managed interaction and visual design for Turner Broadcastings DMT (Digital Media Technologies). Led the user-experience and visual development for DMT’s proprietary Enterprise-level platform CMS software. The CMS powers Turner’s online properties including CNN.com, and Sports Illustrated. I research and proposed an architectural evolution for a legacy CMS powering Turner’s entertainment properties including CartoonNetwork.com, TBS.com and TNT.com. Sales-engineered a social badging platform for Cartoon Network which was later piloted and rolled-out on CartoonNetwork.com

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