About
Interactive and Mobile User Experience/Interaction Architect/Creative Director
Award-winning, creative user experience and interaction architect with thirteen plus years of experience in digital and mobile media. Responsible for the successful planning and implementation of application development experience design across digital media channels. Strong at architecting user experience development with clear, concise direction that brings proven, innovative ideas to the table. Strategically driven and well-versed in all aspects of visual and mobile user experience and interaction design with a deep knowledge of media technologies in today’s complex world of data. Creative problem solver, strong presenter and organizer, and a dedicated planner and decision maker in fast-paced business situations. An excellent manager and an effective communicator with both creative and analytical capabilities. Versed in orchestrating management, communication and collaboration across organizations.
PROFESSIONAL EXPERIENCE
DESIGN LOGIC CREATIVE
July 2008 – Present, Interactive Web and Mobile User Experience/Interaction Architect
Launched and managed interactive UX/UI design and development company that works closely with advertising & marketing agencies as well as public relations firms, in-house IT departments and marketing companies offering interactive creative strategy and direction, social media, Rich Internet Application (RIA), web and mobile application development. Serving such end clients as IBM, Savvis Communications, TempurPedic, Office Depot, Emory University and Natural Body. Responsibilities included client management, new business and proposal development, supervision of budgets, vendor management, and strategic and conceptual development and production.
User Experience/Interaction Architect Leadership and Management:
• Formulate strategic UX/UI direction and metrics driven objectives.
Development of processes and production improvements to achieve user experience efficiency.
• Establish, maintain, and oversee production time lines.
• Forge and maintain internal relationships and strategic partnerships.
• Manage vendor and client relationships.
Senior Interactive & Mobile User Experience/Interaction Architect Direction:
• Conceive and implement full product life cycle projects that translate data insight into action.
• Develop creative UX/UI to integrate targeted messaging across communication tools and digital media channels including site audit, flows and navigation maps, storyboards, wireframes, site maps, user case studies, templates, written specifications, screen layouts, color palettes, typography, user interface elements, and prototypes and visual interface specifications.
• Development of creative self-service web and mobile applications.
• Development of creative CRM strategic initiatives to extend a brand’s core platform across the digital space and to elevate its position.
• Improving the strategic user-centric usability and UI/UX across digital media channels.
• Develop fully integrated, data-informed experience design that ensures that every deliverable brings meaningful, measurable results.
• Help clients compete more successfully with data insights in today’s segmented media landscape.
Technical Management and Implementation
• Negotiate objectives and establish strategies between technical and creative teams.
• Integrate creative and technical objectives for design systems and large-scale, multi-site and platform releases.
• Develop, test and maintain post-launch design for the creative aspects of various products.
Client-Facing Experience
• Conduct formal presentations and client reviews.
• Set goals and objectives for the user experience.
• Develop proposals and objectives on large-scale client projects.
• Interpret and translate client expectations into products and services that meet targeted market needs.
LOYALTYWORKS
February 2004 – July 2008, Art Director
Lead creative integrated marketing solutions. Responsible for all phases of program development, from concept origination through final implementation, including client presentation, interaction & relationship building. Managed implementation through an in-house team of designers, copywriters and IT developers. Responsible for pitching, winning and delivering innovative solutions. Work closely with clients to create digital and print brand engagements that push the trends of visual communications for CRM consumer loyalty programs and corporate marketing communications.
Oversee creative operations: Manage creative accounts from concept to delivery; successful program launches for various clients resulting in acquisition of program participants and client retention, particularly in the areas of channel marketing (B2B) and consumer marketing (B2C). Technical proficiency and responsibilities include Search Engine Optimization, rich media, content management systems, ad management Systems: 24/7 RealMedia Open AdStream and Google Ad Sense as well as design from concept to execution.
MORRISON MANAGEMENT SPECIALISTS
December 2001 – January 2003, Art Director & Creative Manager
Managed and directed strategic marketing solutions for both internal and external customers. Develop identity systems, branding, collateral, packaging, web sites, training tools, event materials and advertisements in a fast-paced environment. Highly adept at juggling multiple projects simultaneously yet meeting critical deadlines. Worked with and directed copywriters, photographers, illustrators and vendors. Experienced in all aspects of the design process including client relations, quality control and tight deadlines. Self-motivated, fast and reliable working independently or within collaborative environments, directing projects from start to finish.
IBM
June 2000 – November 2001, Senior Designer/ Web Developer
Conceptualized creative solutions with project team, developed original design approach and executed design based on established style guidelines, participated in client presentations, developed design specs for production, and directed junior design team members. Lead designer for numerous engagements. Responsible for branding, design concepts, design implementation, usability testing and deployment. Close interaction and communication of project objectives with principals, project managers, creative and art directors as well as production designers.
EDUCATION
A graduate of Georgia State University, with over thirteen years of experience in art direction and design. Bachelor of Interdisciplinary Studies in Arts Administration and Visual Communications. Studies included courses in advertising, business law, management, marketing, public relations, graphic design and animation, painting, print making, drawing, art theory and art history. Fluent in Adobe Creative Suite applications and Microsoft Office Suite applications.
