Atlanta Creative Director, Atlanta Art Director and Atlanta Freelance Graphic Designer
About
Award-winning Atlanta Creative Director, Atlanta Art Director and Atlanta Freelance Graphic Designer
Creative leadership with ten years of hands-on experience inspiring and building in-house creative teams while forging design innovation for consumer brands and business services. Success is driven by a true passion for pushing creativity in new directions by internalizing business problems and developing design solutions.
Award winning expertise in interactive marketing, web design and development, social media, print advertising and publications, brand identity, illustration, kiosks, SEO, Open-source CMS and copy writing.
Extensive background in rich media technologies including Photoshop, Illustrator, Dreamweaver, Flash, Workflow Applications, FTP, Ad Management Systems, Content Management Systems and debugging tools. Also proficient with technologies such as HTML/XHTML, XML, CSS, JavaScript, PHP, ASP/ASPX, Actionscript and OOP.
PROFESSIONAL EXPERIENCE
DESIGN LOGIC CREATIVE, Atlanta, GA
July 2008 – Present, Senior Interactive Marketing Strategy and Development
Launched and managed graphic & web design company working closely with public relations firms nationwide, advertising agencies, in-house IT departments and marketing companies offering web site design, social media, interactive strategy, web-based application development, corporate identity, promotional collateral, print publications and direct mail services. Serving such end clients as IBM, Savvis Communications, TempurPedic, Office Depot, Emory University and Natural Body. Responsibilities included client management, new business and proposal development, supervision of a staff, budgets, vendor management, and strategic and conceptual brand development and production. Production capabilities include rich media, social media, content management systems, workflow applications and design from concept to deliverable utilizing a variety of solutions including rich media, open source, Microsoft applications, XML/HTML/XHTML/CSS. LOYALTYWORKS, Atlanta, GA
February 2004 – July 2008, Art Director
Lead creative operations for in-house team of designers, copywriters and IT developers. Responsible for pitching, winning and delivering innovative solutions. Work closely with clients to create interactive and print brand engagements that push the trends of visual communications for consumer loyalty programs and corporate marketing communications.
Oversee creative operations: Manage creative accounts from concept to delivery; successful program launches for various clients resulting in acquisition of program participants and client retention, particularly in the areas of channel marketing (B2B) and consumer marketing (B2C). Technical proficiency and responsibilities include rich media, content management systems, ad management Systems: 24/7 RealMedia Open AdStream and Google Ad Sense as well as design from concept to execution as well as Search Engine Optimization techniques.
Most Recent Awards:
2008 Graphic Design USA : American In-house Design Awards for Continental Tire, MortgageBrokers.com, Loyaltyworks.com, CertainTeed and Coca-Cola/Five-Guys.
Managed and directed strategic marketing solutions for both internal and external customers. Develop identity systems, branding, collateral, packaging, web sites, training tools, event materials and advertisements in a fast-paced environment. Highly adept at juggling multiple projects simultaneously yet meeting critical deadlines. Worked with and directed copywriters, photographers, illustrators and vendors. Experienced in all aspects of the design process including client relations, quality control and tight deadlines. Self-motivated, fast and reliable working independently or within collaborative environments, directing projects from start to finish.
IBM, Atlanta, GA
June 2001 – November 2001, Lead Graphic Designer/ Web Developer
Conceptualized creative solutions with project team, developed original design approach and executed design based on established style guidelines, participated in client presentations, developed design specs for production, and directed junior design team members. Lead designer for numerous engagements. Responsible for branding, design concepts, design implementation, usability testing and deployment. Close interaction and communication of project objectives with principals, project managers, creative and art directors as well as production designers.
EDUCATION & TECHNICAL
A graduate of Georgia State University in 1998, with many years of experience in art direction and design. Fluent in Adobe CS3/CS4 applications, Microsoft Office Suite applications, and Quark Express. BIS in Arts Administration and Visual Communications. Studies included courses in graphic design, animation, painting, print making, drawing, art theory, art history, advertising, marketing and public relations.
TECHNICAL EXPERTISE
HTML/XHTML & CSS
JavaScript
XML
Adobe CS3/CS4: Flash, Photoshop, Illustrator, Dreamweaver and Acrobat
SharePoint and Microsoft based workflow applications
FTP/SCP
Ad Management Systems: 24/7 RealMedia Open AdStream, Google Ad Sense and Affiliate Marketing Networks (Amazon, PopShops, Pepperjam, Clickbank)
Debugging tools: Firebug, Bugzilla, Microsoft Developer Tools and W3C validation
Content Management Systems: SiteFinity, Wordpress, Joomla, Mambo and SharePoint
About
Award-winning Atlanta Creative Director, Atlanta Art Director and Atlanta Freelance Graphic Designer
Creative leadership with ten years of hands-on experience inspiring and building in-house creative teams while forging design innovation for consumer brands and business services. Success is driven by a true passion for pushing creativity in new directions by internalizing business problems and developing design solutions.
Award winning expertise in interactive marketing, web design and development, social media, print advertising and publications, brand identity, illustration, kiosks, SEO, Open-source CMS and copy writing.
Extensive background in rich media technologies including Photoshop, Illustrator, Dreamweaver, Flash, Workflow Applications, FTP, Ad Management Systems, Content Management Systems and debugging tools. Also proficient with technologies such as HTML/XHTML, XML, CSS, JavaScript, PHP, ASP/ASPX, Actionscript and OOP.
PROFESSIONAL EXPERIENCE
DESIGN LOGIC CREATIVE, Atlanta, GA
July 2008 – Present, Senior Interactive Marketing Strategy and Development
Launched and managed graphic & web design company working closely with public relations firms nationwide, advertising agencies, in-house IT departments and marketing companies offering web site design, social media, interactive strategy, web-based application development, corporate identity, promotional collateral, print publications and direct mail services. Serving such end clients as IBM, Savvis Communications, TempurPedic, Office Depot, Emory University and Natural Body. Responsibilities included client management, new business and proposal development, supervision of a staff, budgets, vendor management, and strategic and conceptual brand development and production. Production capabilities include rich media, social media, content management systems, workflow applications and design from concept to deliverable utilizing a variety of solutions including rich media, open source, Microsoft applications, XML/HTML/XHTML/CSS.
LOYALTYWORKS, Atlanta, GA
February 2004 – July 2008, Art Director
Lead creative operations for in-house team of designers, copywriters and IT developers. Responsible for pitching, winning and delivering innovative solutions. Work closely with clients to create interactive and print brand engagements that push the trends of visual communications for consumer loyalty programs and corporate marketing communications.
Oversee creative operations: Manage creative accounts from concept to delivery; successful program launches for various clients resulting in acquisition of program participants and client retention, particularly in the areas of channel marketing (B2B) and consumer marketing (B2C). Technical proficiency and responsibilities include rich media, content management systems, ad management Systems: 24/7 RealMedia Open AdStream and Google Ad Sense as well as design from concept to execution as well as Search Engine Optimization techniques.
Most Recent Awards:
2008 Graphic Design USA : American In-house Design Awards for Continental Tire, MortgageBrokers.com, Loyaltyworks.com, CertainTeed and Coca-Cola/Five-Guys.
MORRISON MANAGEMENT SPECIALISTS, Atlanta, GA
December 2001 – January 2003, Creative Manager
Managed and directed strategic marketing solutions for both internal and external customers. Develop identity systems, branding, collateral, packaging, web sites, training tools, event materials and advertisements in a fast-paced environment. Highly adept at juggling multiple projects simultaneously yet meeting critical deadlines. Worked with and directed copywriters, photographers, illustrators and vendors. Experienced in all aspects of the design process including client relations, quality control and tight deadlines. Self-motivated, fast and reliable working independently or within collaborative environments, directing projects from start to finish.
IBM, Atlanta, GA
June 2001 – November 2001, Lead Graphic Designer/ Web Developer
Conceptualized creative solutions with project team, developed original design approach and executed design based on established style guidelines, participated in client presentations, developed design specs for production, and directed junior design team members. Lead designer for numerous engagements. Responsible for branding, design concepts, design implementation, usability testing and deployment. Close interaction and communication of project objectives with principals, project managers, creative and art directors as well as production designers.
EDUCATION & TECHNICAL
A graduate of Georgia State University in 1998, with many years of experience in art direction and design. Fluent in Adobe CS3/CS4 applications, Microsoft Office Suite applications, and Quark Express. BIS in Arts Administration and Visual Communications. Studies included courses in graphic design, animation, painting, print making, drawing, art theory, art history, advertising, marketing and public relations.
TECHNICAL EXPERTISE